Adam van Koeverden, a P&G Worldwide Olympic Partner paddled his way to a silver medal performance in the Men’s Kayak Single K-1 1000m Race at the London 2012 Olympic Games. Van Koeverden has now competed at his third Olympic Games and won his fourth medal, and is a member of Canada’s men’s kayak team. P&G sponsored seven Canadian Olympic Team athletes, who also act as ambassadors to various P&G brands.Van Koeverden has teamed up with P&G to thank all the moms who help athletes reach their dreams as part of the global manufacturer’s Thank You Mom campaign—the largest scale initiative in the company’s 175-year history.